Meet the founder

Meet the man behind Replen, Ludick.

As a lifelong lover of endurance sport, I got tired of the same problem every athlete knows too well, sticky gels that don’t taste good, upset your stomach, and end up costing a fortune in the build-up to race day.

There had to be a better way.

Replen was born out of that frustration and a desire to create something simpler, more effective, and more enjoyable to use. Fuel should support your performance, not distract from it. It should feel clean, go down easily, and be something you actually look forward to using when it matters most.

So I set out to build an endurance fuel that does just that: gut-friendly, cost-effective, and customizable to your needs, because no two athletes fuel the same way.

Replen isn’t just a product. It’s the solution I wish I had earlier when I was training. And now it’s here for every runner, cyclist, and endurance athlete who feels the same.